I can't imagine that made them an attractive purchase. Apparently they were actually packaged like this, with the ugly corrugated cardboard framing the figure. When I got the box in the mail, I assumed the previous owner had left out a lot of the inner packaging. but either way, I'm here to shed some light on this bizarre effort of Lego's to expand into the "girl's toys" market. Maybe Scala fell under the radar when Galidor (and, heck, Bionicle) came along and provided an even more convenient target for the Lego community to laugh at.
Four years may not be great for a line that was supposed to usher in a new system of play for Lego, but it sure isn't bad considering the lifespans of contemporary Lego themes like, you know, Rock Raiders. It can't have been that much of a failure, though - it lasted until 2001. What I find far stranger is that, despite this investment, nobody seems to remember the line.
Not only because the core concept - a line of dolls and dollhouses to match Mattel's Barbie - had next to nothing to do with the building toys the brand is defined by. At the time of its launch in 1997, Scala was Lego's most expensive endeavor ever - and that's really remarkable.
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